Campaign Overview
America's puzzling pastime
Going to a ballgame is a classic. So is getting pulled into a challenge you can't quit until you finish. We brought those two things together with a lightweight, mobile-based search and find game built around one hyper-detailed ballpark illustration, designed to load fast and feel effortless from the first click.
Players explored the scene across devices by simply dragging through the stadium and hunting for ten hidden characters, each packed with brand easter eggs and small moments you only notice when you slow down and look closer. The gameplay was timed, with instant feedback as each character is found, so it stays active and satisfying without getting complicated. No downloads. No logins. Just play.
Play the GameResults
And the crowd goes wild!
1,200
GAME PLAYS
11,000
FANS FOUND
Message & Design
A game we know and love, built for your phone
It's the simple things in life that matter most: like snacking on Cracker Jacks, having a catch, or…finding a hidden picture. This mobile ballgame proved that little victories can have big-league results.
We went all-in on a game as old as time, dating back to our early days of hide-and-seek or perusing Highlights Magazines. The challenge and intuitive gameplay pulled people in. The unique personalities of each character kept the fans locked in from the first inning to the final out.
Strategy & Execution
Fueling the fandom
- Build a challenge that rewards exploration, time-in-game, and repeat play
- Keep it reliable and lightweight: fast load, smooth drag, clear feedback
- Represent three brands equally in one shared experience
Campaign Objectives
The game plan
We didn't just want attention, we wanted momentum to hit our goals to:
- Custom content with a clear POV and playful voice
- Intuitive structure and interaction with minimal friction
- High-quality visual design that's readable and inclusive
- Fast, reliable functionality across devices
- Engagement proof: time-in-experience, completion, and repeat play
