Email Objective
You Can't Outgrow a Dream Car
With this one-of-a-kind email, we set out to inspire creativity, not clicks. By tapping into the universal childhood memory of designing a dream car, we gave our audience something rare in fuel marketing: pure fun.
The goal wasn't to promote a promo or push a product. It was to give our subscribers, and their kids, a moment of imaginative joy, powered by the idea that dreaming big never goes out of style.
Email Results
One of the Most Loved Sends of the Year
This email generated incredibly positive sentiment from our audience and team alike. It became a creative showpiece for the brand, standing out in a sea of typical retail messaging.
- 3 fully produced car concepts + videos
- Expert commentary from Frank Stephenson
- Dozens of fan replies and forwarded messages
- A unique, brand-defining moment subscribers didn’t expect, and won’t forget
Strategy & Execution
From Crayon to Concept Car
We took wild, imaginative “kid-drawn” car sketches and handed them to Frank Stephenson, legendary designer of the Mini Cooper, McLaren P1, and other iconic cars, and asked him to make them real (well, kind of).
In the email, subscribers could see:
- Three dream cars brought to life as elegant digital renderings
- Hilariously imaginative bios and designs from the "creators" (Conrad, Lila, & Tanner)
- Short video clips of Frank critiquing and analyzing each vehicle as if it was headed for production
This creative twist transformed a simple email into a fully realized creative experience that celebrated design, childhood wonder, and what happens when imagination meets expertise.
View Full Email
